I made this impressive list of change makers in advertising who are driving sustainability agendas in business. Sustainability isn't easy for industries based on selling, yet advertising & PR play a key role from awareness through to impact. See how we are doing it here.
In this article I'm sharing about my journey to find authentic alignment in the balance between my career and personal goals. When I was offered an attractive job offer, I chose the "path less traveled" and made a leap to follow my intuition. This is where it got me.
Emotional intelligence has always been important in the workplace, but now that the pandemic has fundamentally changed the way we do our jobs and communicate with others, tapping into it is more important than ever. Research has shown that the ability to be self-aware about our own strengths and challenges, interpret others’ emotions and react with empathy can make us better leaders, smarter problem solvers, and achieve more success.
How to Boost Your Emotional Intelligence at Work
Invited to join the initial cohort of creators that are impactful social media veterans with dedicated followers who go to them for advice, insights and inspiration around Adweek’s key areas of coverage, including advertising, marketing, media, the future of online communities, careers and creative inspiration.
In 2022, I was a part of the WARC Awards for Effectiveness 2022 as part of a group of selected senior marketing executives from global brands and top agencies from around the world, recognizing the best marketing campaigns that deliver business results.
WARC Awards for Effectiveness 2022: B2B, Collaboration & Culture and Sustained Growth juries named
The AICP Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition – Next is a platform for thought leadership and analysis. The Next Awards winners are made a part of the archive for the Department of Film at The Museum of Modern Art in New York. All work for the Next categories must be for a client and may be produced and aired globally.
AICP Next Awards:
Social Media Jury
Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals.
Content Creators for Good: A Brand Guide to Collaborating with Influencers
The right thought leadership strategy can not only boost your reputation among industry peers, but it can also connect you with the increasing number of consumers that want to hear from founders and leaders of brands they love. Executive visibility is also important internally, as it has become an integral part of a healthy company culture, and it can boost your impact to create positive change in the world.
How can brands increase their marketing ROI while driving sustainable behavior change? This engaging session will showcase examples of brands who have unlocked this secret through the power of co-creation. Speaking with HP and Lonely Whale, we shared insights from the latest research on marketing and consumer behavior as well as examples of creative campaigns.
We are the Co-Creation Generation: Answering the call on Sustainable Behavior Change
The Good Housekeeping Institute in collaboration with MADE SAFE developed this symposium to highlight the impact sustainability plays in our world. As the creator behind one of the first sustainable travel accounts (under my former name, The Conscious Connoisseur), I was invited to speak at their Round Table discussion Ready, Set, Jet! Insights From Travel Front Lines which I helped pull together with some fellow sustainable tourism entrepreneurs and leaders from Earthwatch, Kimpton Hotels and more.
On episode two of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek’s creative and inclusion editor Shannon Miller and conscious marketer, creator and consultant Tara Nolan. They discuss all the action from day 2, including sessions from Gatorade, Planned Parenthood and a look ahead to Wednesday’s programming.
Brandweek Podcast: New Narratives and Fueling the Future
Sustainability is not just a buzzword or just a hot topic. When leaders take a conscious approach to sustainability, they can enable their businesses to thrive and grow while simultaneously contributing to solutions for some of the world’s biggest challenges.
How Business Leaders can Create a More Sustainable Impact