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December 18, 2017

Attracting the Socially, Environmentally and Culturally Conscious Traveler


Calling all brand marketers in the tourism industry! I’m so excited to announce that I’ll be co-hosting a webinar this Thursday, December 21st at 2pm EST in partnership with Mandala Research and Destination Better all about how you can better your marketing efforts in the Sustainable Tourism sector!

Who is this for? Hotels, attractions, convention and visitors bureaus, destination marketing organizations, state/provincial tourism departments and tourism industry associations.

Why you should attend: More than ever travelers are expressing their interest — with their wallets — for how companies and destinations treat their employees, the local environment, culture and economy. Learn practical techniques to appeal to these travelers — who are 60% of the leisure travel market — who want to spend their travel dollars with destinations and companies who are doing good.

About the presenters: 

  • Laura Mandala has been helping the tourism industry unlock, decode and harness the power of travel data and trends for nearly two decades. As the head of Mandala Research, one of the leading travel and tourism research firms in the world, she spends considerable time evaluating important emerging developments to help destinations and travel companies make the right decisions.
  • Barbra Anderson is a Founding Partner for Destination Better. She has 30 years of corporate operations and marketing experience with American Airlines, Hertz and Budget Rent a Car, most recently as Director of Global Corporate Responsibility for Sabre. She is now a Founding Partner with Destination Better, in Florida.
  • Tara Nolan, aka yours truly 😉 is a New York City based business development executive and entrepreneur with over 10 years in senior positions in media and advertising. She holds an MBA in International Business from St. John’s University Rome where she lived for several years, learning how to cook, sail, and drink wine. Tara is an advocate of sustainable travel, and owner of The Conscious Connoisseur.

TICKETS HERE – Use code TaraSentMe and attend FREE

About Destination Better

Destination Better helps organizations enhance their brand and profitability by identifying their social, environmental and innovation opportunities. If your company is like most, you are being asked questions about its social and environmental impacts. How you answer could determine who will do business with you, who will work for you, and who will invest in your business – Destination Better helps you find your answers. They are a Certified Women-owned Company who will develop a custom strategic plan—from responding to RFP’s, supply chain and investment surveys, to requests for disclosure through CDP and Ecovadis—resulting in enhanced brand and profitability.

About Mandala Research 

Mandala Research offers reliable, cost-effective options for syndicated and customized industry market research. They use traditional and innovative research methods to seek connections, uncover truths, discover the surprising, even confirm the suspected. But how they do it is what matters. Mandala Research offer expert resources in developing the most reliable methodology and carrying out the tasks with accuracy, and then they help you use that information to better connect with your world.



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